What is old school SEO?

I know I promised you stats and analysis, but there aren't any, other than zeros which don't reveal a huge amount.

So, instead I offer you some thoughts on my strategy for bringing Moonface.Org, a website with a distinctly retro feel, visitors.

I had blithely talked about old school SEO somewhere in the site intro, and that I was going to rely on old school SEO for success.

I thought that this just meant writing for the audience and not for search-engines.

It turns out that I am mistaken. So I removed the offending lines - airbrushed them out of existence.

Grasshopper you have a lot to learn.

Old school SEO seems to mean outdated SEO tactics, which in turn seems to mean tactics designed to manipulate the search algorithms that have now become obsolete. The algorithms used to rank searches by search engines change. The methods used to manipluate these rankings change.

I'm redefining the term to mean writing for people and not for search-engines.

Interestingly, in my (admittedly brief) journey throught the world of old school, many of the articles had titles like :-

9 Old school SEO practices that you must avoid or 10 Old school SEO practices you need to stop.

One of these titles even had the word 'seriously' in it. Seriously? I couldn't bring myself to write that here.

Anyway, I digress, but the very similarity of the titles leads me to conclude that these are in fact SEO ploys. I only read a couple as they all seemed to cover similar topics with somewhat similar wording.

I don't know whether the new Googly algorithms will improve things, but on a personal level, I find it extremely tedious having to wade through a load of pages'made for the search engine' before I discover what I am looking for.

So, back on Moonface.Org, you won't discover anything about old school SEO, as I don't know anything about the subject, not do I want to, but long-tail searches?

I'm still interested in 'long tail searches', having read that the road to riches lies this way.

While discovering that 'old school' wasn't what I thought it was, I discovered a website which demonstrated how to rank with the term What animal eats begonias.

This seems to fit with my general understanding of long tail searches.

This site is in part an experiment, and I wondered if I could do the same with a page only linked to from here and called what animal eats pears.

I can almost hear you thinking:

"What a muppet! Anyone can rank for an almost random phrase.

Well, maybe you can rank for a random phrases on your esablished website, but can I do the same on Moonface.org? I know nothing about optimising pages for search, and it would be peachy to have some sort of validation that writing normally about a subject will err work.

It is a fact of life, that the good guys usually don't finish first, and there is a reason people use SEO to increase their page rank for giving terms.

By the way, I have no ethical objection to any form of SEO, black or white, old or new, and I'm using the term 'good guys' to indicate those who follow the googly guidelines.

Algorithms are just pieces of code, and who are they to decide which page or website is the most important??